ABOUT US
Leadership Team
Leadership
Team
Lincoln Memorial Group (LMG) is one of the largest family-owned cemetery companies in Georgia. LMG operates four historic cemeteries with over 230 acres of land combined serving 1000 families a year, including Lincoln Cemetery, which is the most famous in the portfolio — and is the final resting place for many notable Atlanta citizens
Shayda Frost
CEO and Owner
Shayda Frost is the CEO and Owner of Lincoln Memorial Group. Shayda’s deep roots in the cemetery industry trace back to the 1960s, as the granddaughter of industry pioneers Jack Frost I and Joan Sawyer, and the daughter of Jack Frost II. This heritage has shaped her passion and vision for revitalizing the business to better serve families in their most challenging times. As CEO and owner of the Company, Shayda oversees the strategic direction of Lincoln Memorial Group, ensuring the business thrives operationally and culturally. She focuses on bringing a fresh perspective to the death care industry through innovative service offerings, meticulous attention to detail, and meaningful client engagement.
Shayda Frost
CEO and Owner
Shayda Frost is the CEO and Owner of Lincoln Memorial Group. Shayda’s deep roots in the cemetery industry trace back to the 1960s, as the granddaughter of industry pioneers Jack Frost I and Joan Sawyer, and the daughter of Jack Frost II. This heritage has shaped her passion and vision for revitalizing the business to better serve families in their most challenging times. As CEO and owner of the Company, Shayda oversees the strategic direction of Lincoln Memorial Group, ensuring the business thrives operationally and culturally. She focuses on bringing a fresh perspective to the death care industry through innovative service offerings, meticulous attention to detail, and meaningful client engagement.
Timothy Amoui
CFO and Co-Owner
Timothy Amoui serves as the Chief Financial Officer and Co-Owner of Lincoln Memorial Group, where he oversees all financial, legal, and corporate development functions. Timothy is instrumental in driving the company’s major growth initiatives, ensuring the long-term success and transformation of Lincoln Memorial Group into a leader in end-of-life care. Timothy’s partnership with fellow owner Shayda Frost positions Lincoln Memorial Group for sustained success, as the duo brings a millennial perspective to the death care industry that challenges the status quo. Together, they are committed to disrupting the industry, driving innovation, and building winning teams to meet the evolving needs of families and communities.
Timothy Amoui
CFO and Co-Owner
Timothy Amoui serves as the Chief Financial Officer and Co-Owner of Lincoln Memorial Group, where he oversees all financial, legal, and corporate development functions. Timothy is instrumental in driving the company’s major growth initiatives, ensuring the long-term success and transformation of Lincoln Memorial Group into a leader in end-of-life care. Timothy’s partnership with fellow owner Shayda Frost positions Lincoln Memorial Group for sustained success, as the duo brings a millennial perspective to the death care industry that challenges the status quo. Together, they are committed to disrupting the industry, driving innovation, and building winning teams to meet the evolving needs of families and communities.

Raymond Burr
Chief Operating Officer
Raymond Burr is the Chief Operating Officer of Lincoln Memorial Group. With over 15 years of experience in the funeral and cemetery industry, Raymond has a proven track record of driving revenue growth and building high-performing sales teams. His expertise in the Atlanta market, honed during his tenure with Service Corporation International (SCI)—the largest funeral and cemetery company in North America—brings invaluable experience to the Company.

Raymond Burr
Chief Operating Officer
Raymond Burr is the Chief Operating Officer of Lincoln Memorial Group. With over 15 years of experience in the funeral and cemetery industry, Raymond has a proven track record of driving revenue growth and building high-performing sales teams. His expertise in the Atlanta market, honed during his tenure with Service Corporation International (SCI)—the largest funeral and cemetery company in North America—brings invaluable experience to the Company.




